Cookie Policy

Last updated: 30.06.2026

The www.novaweb.ro website uses cookies and similar technologies for the correct operation of the website, saving preferences, security, traffic analysis and, only with your agreement, marketing activities and campaign measurement.

This policy explains what cookies are, what types of cookies we may use, the purposes they are used for, how you can manage your preferences and which third-party services may place or access such technologies.

This policy is supplemented by the Privacy Policy and by the Terms and Conditions available on the website.

What are cookies?

Cookies are small files stored on your device, such as a computer, phone or tablet, when you visit a website.

Cookies allow the website to remember certain information about your visit, such as consent preferences, browsing settings, the session, interactions with the page or other information necessary for the correct operation of the website.

Cookies may be placed directly by the website you visit or by third-party services integrated into the website, such as traffic analysis, marketing, security, anti-spam services or external functionalities.

Cookies are not viruses and cannot directly access the information stored on your device. However, depending on their purpose, some cookies or similar technologies may be used to identify the browser, measure traffic, recognize a subsequent visit or display relevant advertisements.

What similar technologies may be used?

In addition to cookies, the website may also use similar technologies, such as:

Tracking pixels
Measurement tags
Online identifiers
Local storage in the browser
Traffic analysis scripts
Marketing or conversion scripts
Technical mechanisms for security, consent and abuse prevention

In this policy, the term „cookies” also includes these similar technologies, where they have a comparable purpose.

What types of cookies do we use?

On www.novaweb.ro we may use the following categories of cookies:

a) Strictly necessary cookies

These cookies are necessary for the operation of the website and of the functionalities requested by the user. Without them, certain sections or functions of the website cannot work correctly.

These cookies are not used for marketing and do not require separate consent, because they are necessary for the provision of the service requested or for the technical operation of the website.

Examples of strictly necessary cookies or mechanisms:

Session cookies
Cookies that store consent preferences
Cookies necessary for security
Cookies necessary for the operation of the interface
Cookies or technical mechanisms for preventing abuse, spam and automated requests
Cookies necessary for temporarily keeping access to a report generated through the Free SEO Audit

The consent cookie used by the Novaweb banner may be kept for up to 180 days, in order to remember your choice and to avoid displaying the banner on every visit.

b) Analytics and statistics cookies

These cookies help us understand how the website is used, which pages are accessed, which sections are visited, what interactions occur and how we can improve the user experience.

Analytics and statistics cookies are activated only if you have accepted the statistics category in the cookie banner, where consent is required.

Google Analytics 4 may collect data about traffic and general behavior on the website, only if you have accepted the statistics category.

Google Tag Manager may be used for managing tracking codes, in compliance with the preferences expressed in the cookie banner.

If you do not accept statistics cookies, Google Analytics 4 is not activated for the Free SEO Audit tool and no optional analytics events are sent to Google Analytics through this tool.

The data collected through statistics cookies is used for aggregated analysis and for improving the website, not for automatic newsletter subscription and not for sending commercial communications directly.

c) Marketing and advertising cookies

These cookies are used for campaign measurement, conversion tracking, advertisement optimization and, where applicable, displaying more relevant advertisements on third-party platforms.

Marketing cookies are activated only if you have accepted the marketing category in the cookie banner.

Meta Pixel, also known as Facebook Pixel, may track conversions and may help measure campaigns run on the Meta network, such as Facebook and Instagram, only if you have accepted the marketing category.

Other marketing technologies, such as Google Ads, TikTok Pixel or other similar tools, may be added later only in compliance with the applicable consent and with the preferences expressed through the cookie banner.

If you refuse marketing cookies, Meta Pixel is not activated for the Free SEO Audit tool and no optional marketing events are sent through this tool.

Refusing marketing cookies does not limit access to the basic content of the website and does not affect the generation of the SEO report requested.

d) Cookies and technologies used for the Free SEO Audit

The Free SEO Audit tool may be available on the www.novaweb.ro website. It may use cookies and similar technologies for operation, security, storing preferences, statistics and marketing, depending on the options expressed by the user.

For the Free SEO Audit, strictly necessary cookies may be used for:

Remembering consent preferences
The operation of the session and of the application interface
Protection against abuse, spam and automated requests
Limiting automated or suspicious requests
Temporarily keeping access to the generated report
The operation of the form for sending the report by email

The Free SEO Audit may send non-PII analytics events, subject to the consent expressed, such as:

Display of the report
Display of the blocked report
General validation errors
Interactions with the options in the form
Acceptance or refusal of the option for SEO tips
Ticking or unticking of the consent options

The events sent to analytics services do not include the email address, the name, the phone number, the full URL analyzed or the report token.

Sending the SEO report by email is a transactional flow and does not depend on the acceptance of statistics or marketing cookies.

e) Google reCAPTCHA

The contact forms, quote request forms and the forms associated with the Free SEO Audit tool may use Google reCAPTCHA for anti-spam protection and the prevention of abusive use.

Google reCAPTCHA may use cookies or similar technologies managed by Google and may collect technical data such as the IP address, information about the browser, the device, interactions with the page and risk signals.

reCAPTCHA is used for the security of the form and the protection of the website, not for newsletter subscription and not for sending commercial communications.

The use of reCAPTCHA is subject to the Google Privacy Policy and the Google Terms.

Cookies placed by third parties

Some cookies or similar technologies may be placed by third-party services integrated into the website.

These services may include, depending on the technical configuration in place:

Google Analytics 4
Google Tag Manager
Google reCAPTCHA
Meta Pixel
Security, cache, protection or optimization services, such as Cloudflare, where technically active
Other external services necessary for the operation of the website, analytics, marketing or security

The collection and use of data by these providers is also governed by their own privacy and cookie policies.

Google’s policies can be consulted on the Google website.
Meta’s policy can be consulted on the Meta/Facebook website.
The policies of other providers can be consulted on their own websites.

Indicative list of cookies

The cookies used on the website may vary depending on the active settings, the integrated services, the consent expressed and technical changes made later.

Depending on the configuration, the website may use cookies or identifiers from the following categories:

Strictly necessary cookies
Purpose: website operation, consent, security, session, abuse prevention.
Basis: technically necessary for the operation of the website or for the provision of a service requested.
Consent: not separately required.
Duration: variable, depending on the purpose. The consent cookie may be kept for up to 180 days.

Google Analytics 4 cookies
Purpose: traffic analysis, pages visited, general interactions, website performance.
Provider: Google.
Consent: required for the statistics category, where applicable.
Duration: set by Google and by the website configuration.

Google Tag Manager cookies
Purpose: managing the tracking codes and the scripts activated depending on consent.
Provider: Google.
Consent: depends on the codes managed through Tag Manager.
Duration: depending on the services activated.

Meta Pixel cookies
Purpose: campaign measurement, conversions, advertisement optimization.
Provider: Meta.
Consent: required for the marketing category.
Duration: set by Meta and by the website configuration.

Google reCAPTCHA cookies
Purpose: security, spam prevention, prevention of abusive use.
Provider: Google.
Consent: used for the security of the forms, depending on the technical implementation.
Duration: set by Google.

This list is for information purposes and should be read together with the actual settings of the cookie banner. If new services appear, this policy may be updated.

User consent

When you first access the website, a cookie consent banner may be displayed to you.

Through this banner you can:

Accept all cookies
Refuse optional cookies
Customize preferences by category
Accept only strictly necessary cookies, where the option is available

Statistics and marketing cookies are not activated before consent is expressed, where consent is required.

Consent must be freely given, specific, informed and expressed through a clear action. Simply continuing to browse the website is not treated as acceptance of optional cookies.

You can change your choice at any time by accessing the cookie settings on the website, if this option is available, or by deleting the cookies from your browser.

Withdrawing consent does not affect the lawfulness of the use of cookies or of the processing carried out before the withdrawal.

How can you control cookies?

In addition to the settings available on the website, you can also manage cookies directly from your browser.

Most browsers allow you to:

Block cookies entirely
Block third-party cookies
Delete existing cookies
Receive notifications before a cookie is placed
Allow cookies only for certain websites

You can consult the instructions specific to your browser on the official support pages for Chrome, Firefox, Safari, Edge or the browser you use.

Blocking all cookies may affect the operation of certain sections of the website, including forms, saved preferences, sessions or temporary access to the report generated through the Free SEO Audit.

What happens if you refuse optional cookies?

If you refuse optional cookies, the website will continue to work normally for the basic functionalities.

Refusing statistics cookies may limit our ability to understand how the website is used and how it can be improved.

Refusing marketing cookies means that we will not activate Meta Pixel or other optional marketing technologies through the website, to the extent that these depend on your consent.

Refusing optional cookies does not affect the sending of the SEO report by email, the completion of the contact forms or access to the general information on the website.

Personal data and cookies

Some cookies or similar technologies may involve the processing of personal data, such as the IP address, online identifiers, information about the device, pages accessed or interactions with the website.

For more details about the personal data processed, the purposes of processing, the legal bases, the recipients, the retention period and your rights, please consult the Privacy Policy available on the website.