Lovia is a Romanian online shop selling handmade, personalized christening sets and accessories, built to present complete products, coherent collections and clear options for parents and godparents.
Client need
The client already had a working online shop, but needed a more coherent and clearer presentation of the products, the categories and the brand identity. The site had to convey trust, delicacy and attention to detail.
- presenting christening sets for girls and boys
- a clear structure for accessories, candles and complementary products
- highlighting personalization through embroidery and complete sets
- more intuitive navigation for buyers
- consolidating a cleaner, more premium visual identity
What did we deliver?
A modern website, easy to navigate and optimized for conversion from the very first visit.
We adapted the shop’s structure around the client’s need to highlight personalized products, organizing the categories so users find what they are looking for quickly, within a delicate visual framework coherent with the brand identity. We focused on a clear information hierarchy, so every product type is easy to identify and navigation is intuitive even for first-time visitors.
We also made targeted SEO fixes where problems existed, to improve the shop’s visibility in search engines. We did not carry out optimization for images, descriptions or the checkout process; the focus was strictly on correcting and adjusting the existing SEO elements.
01
Implemented features
Product decisions, not just design
The shop includes product categories, individual pages, a cart, personalized products, complementary items, brand pages and clear routes to ordering. The structure supports presenting complete christening sets and accessories in a way that is easy to browse.
02
Design & Visual direction
Elegance & structure
The design follows a delicate, clean and emotional direction, suited to the world of christenings. The emphasis falls on products, details, soft colors and images that convey care, elegance and the value of something kept as a keepsake.
03
Navigation & structure
User-centered architecture
Navigation is organized around christening products, categories for boys and girls, accessories and brand information. A user can quickly find the right set, review the details and move naturally toward ordering.
Pages designed for experience, clarity, and conversion.
