Amazinful is a print-on-demand online store built around an original word made up of seven compliments: amazing, beautiful, breathtaking, fantastic, gorgeous, awesome, and adorable. Visitors can discover the story behind the brand and choose from clothing, accessories, and home products available in various designs, colours, and sizes. The store also includes a dedicated page for matching parent-and-child sets.
Client need
The project required an online store capable of transforming the idea behind the word Amazinful into a cohesive and easily recognisable brand. The website needed to explain the concept, showcase a varied product range, and provide a simple browsing, customisation, and ordering process.
The main requirements were:
- Clearly presenting the concept and the story behind the brand
- Organising products by category, collection, and statement
- Filtering by product type, audience, design, statement, colour, size, and price
- Product pages featuring variants, size guides, and image galleries
- Integrating the WooCommerce store with Printful
- Configuring secure online payments through Stripe
- Creating a dedicated page for matching sets
- Customer accounts, wishlists, and product comparison
- A responsive structure for mobile, tablet, and desktop devices
: What did we deliver?
A modern website, easy to navigate and optimized for conversion from the very first visit.
We built a WordPress and WooCommerce online store with a custom visual direction developed around the Amazinful identity. The entire website is centred on the word created by the brand and the seven compliments it brings together.
Products are organised into categories for women, men, children, babies, accessories, and homeware. We implemented filters for product type, audience, design, statement, colour, size, and price, allowing users to quickly find the right combination.
Each product has its own page featuring an image gallery, colour and size variants, a size guide, description, additional information, and direct access to the return policy. The store also includes a shopping cart, customer accounts, wishlists, product comparison, and secure online payments through Stripe.
We integrated the store with Printful to manage made-to-order products and the order fulfilment process. We also created a dedicated matching sets page where products for children and adults can be selected separately according to style, colour, and size.
The website was completed with a contact form, newsletter subscription, legal pages, a cookie consent management banner, and essential security and performance configurations.
01
Implemented features
Product decisions, not just design
The store allows users to filter products by category, audience, design, statement, colour, size, and price. Each product includes variants, an image gallery, a size guide, and detailed information, while users can save or compare products before placing an order.
The Matching Set page allows products for children and adults to be selected separately, including size, colour, and quantity. The store is integrated with Printful and Stripe, while customers can create an account to track their orders and purchase history.
02
Design & Visual direction
Elegance & structure
The visual direction reflects the brand’s optimistic and expressive personality. We used light backgrounds, bold typography, blue accents, and elements inspired by the seven colours associated with the word Amazinful.
The photography provides context for the products and their messages, while spacious layouts and strong typographic contrast keep the pages clear without overwhelming the shopping experience.
03
Navigation & structure
User-centered architecture
The content was organised to help visitors quickly understand the brand’s concept and easily find the right products. The homepage introduces the concept, product categories, available statements, and popular products.
The store uses detailed categories and filters, while product pages clearly organise images, variants, and useful information. Customer account, wishlist, comparison, and shopping cart features are easily accessible across mobile, tablet, and desktop devices.
Pages designed for experience, clarity, and conversion.
Very responsive, understands the urgency of creating and getting something on line quickly, but with accuracy. Informative and stylish. They are not a cut and paste, cookie cutter web designer.
Kevin Sheldon
Amazinful
