CAM Clean is a business website for a professional cleaning company operating in Bucharest and Ilfov, built to present the services clearly, together with the advantages of working with them and easy ways to get in touch, for both residential and business clients.
Client need
The client already had a website, but wanted a complete redesign: something more modern and more attractive, that would better reflect the level of the services offered and support conversions. The site had to convey trust, professionalism and the company’s ability to handle a wide range of projects.
- a modern visual redesign, more open and more attractive
- clearly highlighted quote-request buttons at strategic points
- reorganizing the existing SEO copy so it is easier to read and scan
- presenting the services for offices, commercial, medical, logistics and residential spaces
- highlighting the equipment, certifications and working standards
- a clear structure for quick contact and quote requests
- adapting the site for users searching for services on mobile
What did we deliver?
A modern website, easy to navigate and optimized for conversion from the very first visit.
We delivered a website structured entirely around the services CAM Clean offers, with a dedicated page for each type of cleaning, so visitors can quickly understand the differences and the benefits of each service. We built a clear information architecture that puts the emphasis on the advantages of working together, the equipment used and the working standards, in order to convey professionalism and trust.
We integrated visible, easy-to-complete contact forms, positioned strategically on the page, to encourage quote requests without complicated steps. We also optimized the mobile experience, so users can navigate quickly and get in touch with the company straight from their phone.
The visual direction is clean and open, suited to the cleaning industry, with the emphasis on clarity, order and readability, so that every section is easy to scan and supports the decision to get in touch.
01
Implemented features
Product decisions, not just design
The website includes dedicated pages for the main services, contact forms, a blog structure, benefit sections, a presentation of the equipment and clear information about the company. Navigation is designed for quick access to the services, the quote request and the contact details.
02
Design & Visual direction
Elegance & structure
The design follows a clean, professional and bright direction, suited to the cleaning services industry. We used colors adapted to the brand, with shades of blue and yellow accents typical of this niche, to convey freshness, energy and trust. The visual structure emphasises order, clarity, open space and relevant imagery, so the company comes across as trustworthy and serious.
03
Navigation & structure
User-centered architecture
Navigation is organized around the main services, the information pages and quick contact. A user can move easily from the general presentation to the service they need, read the relevant details and send a quote request quickly.
Pages designed for experience, clarity, and conversion.
We worked with Novaweb on the CAM Clean website and the result exceeded our expectations. They understood quickly what we needed, delivered on time, and communication was clear throughout. The site looks professional, it is fast and well structured. I recommend them with confidence.
Vlad Camarasoiu
CAM Clean
