Femei care se vindecă is a web platform dedicated to emotional healing, combining a presentation of the services, digital programs, one-to-one counselling, educational resources and online shop features in a coherent, easy-to-use experience.
Client need
The client needed a platform that would bring together the presentation side with selling and giving access to digital content. The project had to convey empathy, professionalism and reassurance, without becoming hard to manage.
- presenting the emotional healing programs
- a sales system for digital products and the book
- differentiated access to content after purchase
- appointments for one-to-one counselling
- user accounts and management of the materials
- a clear buying and booking process
The platform had to offer a gentle, intuitive experience suited to a sensitive field, yet be technically solid enough for selling and delivering content.
What did we deliver?
A modern website, easy to navigate and optimized for conversion from the very first visit.
We delivered a fully custom WordPress platform, built from scratch on the brand’s visual identity and values, integrating WooCommerce to manage the digital products and payments. We created a coherent, empathetic experience, with a design adapted to the target audience, video content integration and a clear structure for programs, resources and counselling sessions.
For the educational materials we did not implement a classic user-account system inside the platform; instead we opted for secure access through integration with an external service. The content therefore cannot be downloaded or shared without authorisation, and users get a controlled, safe experience. The existing accounts are the ones generated automatically by WooCommerce for purchases.
01
Implemented features
Product decisions, not just design
The platform includes pages for the programs, one-to-one counselling, the book, a shopping cart, a user account, content access and a newsletter. The structure supports presenting the services, selling the digital resources and guiding users toward booking or purchase.
02
Design & Visual direction
Elegance & structure
The visual direction is warm, calm and feminine, with the emphasis on safety, closeness and clarity. The design avoids clutter and supports an emotional experience appropriate to the field, using simple sections, clear text and delicate imagery.
03
Navigation & structure
User-centered architecture
Navigation is built around the programs, one-to-one counselling, the book and the page about the specialist. A visitor can quickly understand what kind of support she receives, explore the programs and easily reach booking or purchase.
Pages designed for experience, clarity, and conversion.
