GIVASTAR is an online shop selling premium furniture, built to present and sell products for the bedroom, living room, kitchen, office and interior fit-outs, with the emphasis on clear categories, visible products and a simplified buying experience.
Client need
The client needed a more serious, more modern and more professional site that would show the premium products to better advantage and convey a stronger brand image. We carried out a partial redesign of the shop, focused on the homepage and a few essential pages such as About us, Contact and Shop, along with SEO adjustments where problems existed.
- better organization of the product categories
- a homepage with a clear hierarchy and areas of interest
- a more consistent visual presentation across pages
- optimization for mobile and on-page SEO
- highlighting discounted and recommended products and the collections
What did we deliver?
A modern website, easy to navigate and optimized for conversion from the very first visit.
We delivered a complete WordPress website for GIVASTAR, built on a custom design adapted to the brand identity and the shop’s premium positioning. We reorganized the structure of the homepage, the categories and the product areas, so users can navigate quickly and intuitively through collections, products and offers.
We focused on showcasing GIVASTAR’s premium furniture through a clear product presentation, relevant imagery and dedicated sections for recommendations, collections and promotions. The design was conceived to support both the visual side and conversion, offering a coherent experience that is easy to move through.
Alongside the design and development work, we also carried out SEO optimization, both technical and on-page.
01
Implemented features
Product decisions, not just design
The shop includes product categories, product pages, a cart, discounted products, recommended products, sections for collections and commercial information. The structure supports quick navigation between bedroom, living room, kitchen, office and other relevant categories.
02
Design & Visual direction
Elegance & structure
The visual direction follows the idea of premium furniture, with the emphasis on elegance, large product imagery and a clear presentation. The design showcases the images, the offers and the categories while keeping a simple commercial experience suited to an online shop.
03
Navigation & structure
User-centered architecture
Navigation is centered on product categories with quick routes to the collections. A user can go straight into bedroom, living room, kitchen or office, see discounts and recommended products, then move naturally to the product page.
Pages designed for experience, clarity, and conversion.
