USA Rolls Europe is a business website for a manufacturer of custom industrial rolls, created for the company’s expansion into the European market and its future production facility in Romania. The site was built from scratch, in six languages, keeping the American brand identity while adapting the messaging, the structure and the policies for a European audience.
Client need
As the business expanded into Europe and a new factory in Romania was being prepared, USA Rolls needed a website dedicated to the European market. It had to keep the same brand identity as the American site, but be built from scratch for the audiences, languages and legal requirements of Europe.
• clear presentation of the products and the industries served
• building the website in six European languages
• maintaining a consistent image between the American and European divisions
• adapting the content and the forms for a European audience
• quick contact from the important pages of the site
• implementing privacy and cookie policies in line with European requirements
• protecting the forms against spam messages
What did we deliver?
A modern website, easy to navigate and optimized for conversion from the very first visit.
We built a WordPress website from scratch for the European division of USA Rolls, based on the visual identity of the American company. The design keeps the link between the two divisions, while offering a modern, clear presentation suited to developing the brand on the European market.
The website was developed in six languages: English, Romanian, German, Spanish, Italian and French. The products, the industries, the company values, the job opportunities and the other important information are available in a coherent structure, adapted to each language version.
We integrated contact forms into the relevant pages, protection against spam messages and clear options for consenting to data processing. The site was completed with legal pages, a cookie policy and a consent management system, adapted to the requirements applicable to users in the European Union.
01
Implemented features
Product decisions, not just design
The website includes six language versions, dedicated pages for the product families and the industries served, sections for the company values, articles and job opportunities. Contact forms accessible from the important pages, anti-spam protection, data-processing agreements and management of cookie preferences were implemented.
02
Design & Visual direction
Elegance & structure
The design was created from scratch, keeping the colors, the graphic elements and the industrial character of the USA Rolls brand. The visual direction is consistent with the American division’s website, so the two platforms are perceived as parts of the same company, adapted to different markets.
03
Navigation & structure
User-centered architecture
The structure was organized around the information relevant to potential European customers: products, industries, company, careers and contact. Users can switch language easily, reach the category they want quickly and contact the team directly from the important pages, without unnecessary steps.
Pages designed for experience, clarity, and conversion.
Very responsive, understands the urgency of creating and getting something on line quickly, but with accuracy. Informative and stylish. They are not a cut and paste, cookie cutter web designer.
Kevin Sheldon
USA Rolls Europe
